Our Work

Boots

Latimer worked with Boots and a community of young mums to directly influence Boots young mums strategy.

  • Insight
  • Strategy

Brief

Identify opportunities where Boots can execute their vision of instilling confidence in mums, to provide their child with the best start in life.

Solution

Latimer conducted and documented consumer insights with both online communities and community groups, to inform ideas where Boots can offer innerĀ­-city mums outlets to achieve their vision.

Results

Created a network of Boots brand ambassador mums nationwide.
Strategically aligned Boots with a younger demographic.
Fed research into product plans and strategic marketing objectives.

5
Workshops

20
In-depth Interviews

3
Video content