Our Work

Centre Point

A hard-hitting, poignant look into how the UK’s leading charity for homeless youth is changing lives

  • Content

Brief

Drive audiences of The Guardian online, to donate to Centrepoint whilst capturing how the organisation operates as a safe haven for UK youth living on the street.

Solution

We co-created 3 engaging, emotive films told from the perspectives of those directly affected by Centrepoint’s mission, values and services.

Results

Generated mass awareness across digital and every major newspaper & opened up a national debate on homeless conditions.

1
Workshop with young homeless people

3
Short form content

1M +
Views