Developing digital first content as the channel moved from TV to online only.
The BBC Three commissioning team wanted to understand the type of content that was being consumed digitally, ahead of their move from a traditional TV station, to an online only platform.
They wanted to build hype amongst their young target audience, by posting fresh, irreverent funny content to publish across social, as the channel re-launched online.
Latimer recruited a group of top emerging UK creatives, to share ideas, treatments and content, in response to briefs set by BBC Three commissioning team. From comedy led ideas, to more serious treatments around homelessness, the creatives were tasked with coming up with ideas and content, that would live across social and online.
BBC Three received 300 high quality, topical content and programme submissions from the creatives, which gave them plenty of content ideas for launch. One submission was taken into development by BBC3, which is now in production as a documentary.
Young & diverse creatives
Community Generated Treatments