Co-designing authentic campaign strategies to inspire young people in Italy to take a stand against bullying.
Gain an in-depth understanding of bullying as an issue among Italian teens, with lived experience of social exclusion. Develop campaign ideas that would activate bystanders to speak up against bullying and create a movement to combat social exclusion.
Latimer conducted expert interviews to understand the issue of bullying in Italy. We then recruited and worked with 23 young people to co-create insights and campaign ideas to create a movement against bullying and social exclusion. Co-creation took place in 3 intensive workshops in Rome followed by two weeks of development in a digital environment.
The community co-created and validated three key campaign ideas based on deep insight and understanding, which Cornetto are developing out as campaign ideas for multiple territories. Latimer produced high-quality insights reporting, films and interviews that explained concepts in the young people’s own words.
Community Generated Ideas